A formula that always works for us
Your unique product idea
Our experience
& expertise
A successful product &
shared success!
Our Product Development
Our range of cakes and swiss rolls impresses with its variety of shapes, sizes, and flavours.
We regularly experiment with new ingredients, flavours, baking moulds, and also offer reduced-sugar and vegan alternatives.
Always hungry for innovation
Our development team works closely with marketing, quality assurance, purchasing, and production to create innovative cakes that reflect market trends and meet customer demands.
We offer tailor-made solutions for the retail sector and private label business. Flexibility, expertise, and customer focus are the cornerstones of our successful partnerships.
Together towards success
Whether you have a rough concept or a fully developed recipe – our experts will support you through every stage of the development process, right up to the finished product.
Thanks to our experienced team and efficient workflows, we bring new ideas to market quickly and successfully.
For example, we were among the first to launch a fully plant-based Stracciatella Gugelhupf that rivals traditional versions in both taste and texture.
We’re also pioneers in developing reduced-sugar cake alternatives – including options with no added sugar at all.
Over the past few years, our top innovations have received numerous awards, including the Regal Top Innovation Award.
Our creative hub
When a product request comes in, we first check if a suitable item already exists.
If not, our experts in the “creative lab” develop new ideas or optimise existing ones.
New samples are baked by hand under realistic conditions and assessed through sensory testing.
If the results are convincing, they are presented to the customer – either for refinement or to move on to the next steps.
Perfection in every detail
From the initial sampling phase, our developers pay close attention not only to taste but also to feasibility and machine compatibility.
Once the recipe is finalised, it is tested and refined on industrial production lines.
The cakes then undergo rigorous storage tests and quality checks to ensure perfect performance in large-scale production and excellent sensory quality throughout their shelf life.
Evcerything under control
Alongside recipe and cake design, we also consider packaging, labelling, legal regulations, and – not least – cost implications during the development phase.
This allows us to keep the entire process on track and deliver the finished product to market in line with all defined parameters.